Ni hao. Huan ying, huan ying! This is a phrase every New Zealand tourism business should commit to memory. It is Chinese for hello and a very sincere welcome.
It's a phrase that should be built into business plans.
The growth in numbers of Chinese tourists to New Zealand in the past year has been stunning, thanks largely to the daily flights by China Southern from Guangzhou in the south of China. Short-term visitor arrivals rose 39.2 per cent to 191,488 in the year to October. That has made China the third-largest contributor of tourists to New Zealand after Australia and Britain, and ahead of the United States.
Chinese tourism is forecast to surpass British tourism next year and more than double by 2018, according to NZIER.
The trouble is Chinese tourists spend much less per night and spend fewer nights here than British, German or American tourists. About two-thirds travel in tour groups run by Chinese companies that visit Chinese-owned stores.