Auckland aims to almost double the economic spinoff for the business events industry to $430 million industry by 2023.
The plan launched today, has been developed by Auckland Convention Bureau - part of Auckland Tourism, Event and Economic Development (ATEED).
Conventions, meetings, seminars, conferences, trade shows, exhibitions and incentive travel are estimated to be worth $236m a year at present.
"Auckland's business events journey is at a pivotal stage. The Government is investing more in the sector nationally, Auckland is bidding for and securing more international conferences and plans are underway for the development of the New Zealand International Convention Centre, which will enable us to host global events of up to 3,500 delegates," said Ateed chief executive Brett O'Riley. .
Read also:
Eventful outlook - NZ's booming convention business