Auckland International Airport has brought a Chinese TV star with an online following of millions to New Zealand to promote the tourism industry to the fast-growing market in China.
Dong Xuan arrived on Saturday for a 10-day trip, including a Waiheke Island vineyard tour, shearing in Rotorua and jetboating near Queenstown.
The airport said Dong was an extensive blogger and user of social media, with a fan base of more than 3.2 million people on Weibo - the Chinese equivalent of Facebook.
After Dong has completed her trip, wholesale partners will offer Chinese visitors the chance to follow in her footsteps on a "Dong Xuan experience tour", with differing tiers to cater for price ranges.
The tour will be marketed via the media and traditional advertising in China, as well as through social media channels.