Amazing Race host Phil Keoghan is the face of a new campaign to attract United States cycle tourists to New Zealand.
Keoghan, a keen cyclist, has been hired by Tourism New Zealand to front digital and print campaigns in the US.
A Kiwi, Keoghan has just completed a 5400km ride to retrace the route of the first English-speaking team (including one Kiwi rider) in the Tour de France, soon to be released as a feature-length documentary.
The campaign was shot in December on Canterbury's Alps 2 Ocean Cycle Trail and the Queenstown Trail, and will showcase the country as the ideal destination for a cycling holiday.
Tourism New Zealand's director of marketing, Andrew Fraser, said that securing Keoghan as the face of the campaign, which launched in the United States today, was a real coup.