If you were hitting your mobile more this Christmas, you're not alone.
Vodafone says Kiwis consumed 573 terabytes of data on Christmas Day and Boxing Day.
That's equivalent to Kiwis streaming approximately 255,000 hours of video in just two days - and a 39 per cent increase over the same period last year.
The most popular times to video-call family and friends far and wide or check out the latest online content was between 8pm and 10pm on both Christmas Day and Boxing Day, with data traffic hitting peak use levels of 18.1TB and 19.5TB respectively, Vodafone says.
Vodafone, Spark and 2degrees all beefed up their mobile coverage around holiday hotspots, with Vodafone deploying "cows" or "cell sites on wheels", among other measures.