Vodafone New Zealand, the country's biggest mobile phone operator, lost 26,000 customers in the June quarter as new entrant Two Degrees Mobile Ltd. ate into the client bases of its bigger rivals.
Auckland-based Vodafone had 2.458 million customers as at June 30, down from 2.484 million three months earlier, according to its London Stock Exchange-listed parent's quarterly statement.
That's the fewest customers on Vodafone's books since June last year, when the company shed 35,000 customers.
Still, it's not all bad news for Vodafone, with the percentage of pre-paid customers, which are traditionally lower-value, down to 67.6 per cent.
Its proportion of pre-paid customers has been steadily declining for the past couple of years as mobile operators try to switch clients on to post-paid plans which include more attractive broadband data services.