Vodafone has won a three-year contract to provide mobile and fixed-line services to Federated Farmers.
The partnership was announced at a Federated Farmers Christmas event last night.
Vodafone's general manager of sales Andrew Fairgray said the contract "strengthens Vodafone's commitment to the industry and rural strategy".
"This partnership allows Vodafone to tap into the heart of rural New Zealand and to provide best of breed technologies. By capturing insights from members we can further enhance the offering and value we provide.
"We're involved in innovative research, as well as in grassroots support in the regions through our rural ambassadors and rural relationship managers," he said.