Telstra is tipped to report a double-digit decline in net profit today, as its year-long bid to capture more customers eats into the bottom line.
The Australian telco earmarked A$1 billion ($1.2 billion) over 2010/11 to expand market share and develop new products and its efforts appeared to pay off big time in February, when it reported more than one million additional customers.
But those new customers helped push net profit down in the first half, as Telstra incurred the cost of new handsets and other mobile devices through subsidies and lower prices.
The nation's largest telco is expected to report net profit for the 12 months to June 30 around A$3.13 billion, according to the median of four analysts' estimates gathered by AAP.
If the result prints in line with market forecasts, it would represent a 19.3 per cent drop from A$3.88 billion reported in 2009/10.