Samsung's faulty Galaxy Note 7 may be causing headaches for the company but it's not the first time - and it won't be the last - that a brand finds itself in a PR nightmare. We take a look at ten of the top PR disasters.
Bridgestone tire debacle
In 1988, Bridgestone tires began receiving complaints about tire treads separating resulting in accidents. In 2000, they announced a recall of 6.5 million tires after a large-scale investigation in the US.
"Touch of Yoghurt" shampoo
Beauty and hygiene companies have begun incorporating natural food ingredients into products over the years with Clairol creating the Touch of Yoghurt shampoo. Many consumers became confused however and tried to eat the shampoo with several becoming quite sick.
Financial benefit to smoking
American tobacco giant Philip Morris released the results of a study it had conducted attempting to prove that smoking was financially beneficial for the government. In its study, the company said money was saved in health-care, pension and public housing costs, "due to the early deaths of smokers". This didn't go down too well and the company canned further studies on the subject.
Fashion faux pas
Clothing brand Abercrombie & Fitch came under fire in 2002 for releasing a line of t-shirts depicting caricatures of Asian stereotypes. When asked about it, the company said, "We personally thought Asians would love this T-shirt". This was followed up a month later with the release of racy g-strings in childrens' sizes aimed at girls aged 10-14.