Communications and Information Technology Minister Amy Adams will take a hands-off approach to the prospect of regulating video content delivered over a high-speed internet platform.
Adams, who picked up the ICT portfolio after last year's election, told the Future Broadband Conference in Auckland that it's too early to stifle industry with burdensome regulation, and she will try to avoid unnecessary intervention.
Content providers were included in a Commerce Commission-study into potential barriers to uptake of high-speed internet, much to the consternation of dominant pay-television operator Sky Network Television.
"I'm cautious about reaching for regulation as a solution at the stage when it is still too early, in my view, to anticipate how the competitive content market will look in a UFB (ultra-fast broadband) environment," Adams said.
"While the innovative services that have been launched in overseas markets are yet to make significant impact here, I'm concerned that premature government action could in fact stifle innovation in this space," she said.