Sky says it has signed a new four-year deal with beIN Sports - and that from tomorrow Sky Sport 7 will be renamed Sky Sport 7 beIN Sports.
Sky Sport 7 is already carrying football from Sky's long-time partner beIN. The extended contract cements their partnership in the face of the Spark Sport insurgency.
Sky Sport 7 beIN Sports content includes Uefa's Champions League, Europa League and Euro 2020 competitions, plus the FA Cup, Carabao Cup and English second division, the top-flight Spanish, German and Italian leagues, plus the FIFA World Cup and A League games including Wellington Phoenix matches (see the full lineup below).
In short, the discerning football fan now has more content available than ever before but - presuming they also want to follow the English Premier League on Spark Sport - it will be weighing on their wallet like never before, too.
For satellite viewers, Sky Sport 7 beIN Sports is available as part of a Sky Sport package, which $31.99 a month on top of an obligatory $25.99/month Starter plan (although it could also be accessed via the $20/week or $40/month Sky Sport Now app; beIN SPORTS no longer accepts direct subscriptions to its beIN Sports Connect app, but Sky subscribers will be able to access Connect using their Sky Go logon).