"Ordinary" internet users are still unsure of the benefits of fibre-based broadband and providers will have to convince customers to get on board, says Telecom chief executive Simon Moutter.
Moutter yesterday confirmed that Telecom planned to offer services on the Government's ultra-fast broadband (UFB) network early next year but said the new product will require a "bit of selling".
While bigger internet providers such as Telecom and Vodafone have not yet entered the market, there is concern from commentators that consumer uptake of UFB services is lagging in the regions where it is already available.
The $1.5 billion UFB scheme aims to offer internet speeds of around 100 megabits a second - up to 20 times more than the speeds average residential users experienced in 2010 - to 75 per cent of New Zealand by 2019.
Although consumers were aware that fibre offered faster speeds, Moutter said a lot of people did not have an idea of how it will benefit them.