Black Friday madness has begun as retailers open their doors to excited shoppers.
Harvey Norman, The Warehouse, Noel Leeming and Apple NZ are among some of the retailers cashing in on the American sales event, offering heavily discounted stock in store and online.
The Warehouse has been running Red Friday, its version of Black Friday, for four years, and are offering discounts of up to several hundred dollars on TV's, camping gear and household appliances. Tents, iPhones, Trampolines and swimming pools were also on sale.
Harvey Norman's Black Friday sale has advertised a Sony 65" HD Smart 3D TV discounted to $1,948, a saving of $507. Noel Leeming has tablets, headphones and other items discounted on its online store in a Black Friday special.
Retail NZ public affairs general manager Greg Harford said Black Friday and the following Monday, Cyber Monday, gave consumers a chance to get a headstart on Christmas shopping.