The bread wars have begun.
New Zealand's major supermarket chains are offering Kiwis super-cheap loaves.
From today, Countdown shoppers will be able to buy a loaf of Homebrand bread for $1. Yesterday, a shopper would have paid $1.48.
The "price lockdown" has been matched by competitor New World, which has advertised its Budget bread, 600g loaf for $1.
And a Pak 'n Save email to customers promised sliced bread for "under $1".