The Shanton chain of women's clothing stores has gone into voluntary administration just over two years after it was bought out of receivership.
The administrator, Bryan Williams, said the 240 staff at the 37 Shanton stores across the country would continue to get paid and that it was too early to tell whether or not there would be redundancies.
He said his appointment did suppose some "refinements" but that he was mindful of staff and would work to minimise this.
The businesses will continue to trade normally, though Williams said gift vouchers and lay-by purchases will need to be dealt with through his office.
Voluntary administration, according to Williams, allows the possibility for "a workout from difficult economic circumstances."
"Liquidation is terminal in the company's life whereas VA [voluntary administration] offers hope of commercial revival brought about through the skills of the administrator to focus and harmonise all the resources of the company into a recovery plan."