Santa's job easier online

The countdown to Christmas has begun, and those looking to get a start on their shopping need look no further than their computer screens.

From electronics to clothing and fragrances, money can be saved and bargains found online, thanks to the strength of the New Zealand dollar.

But while buying online can save you money, it's easy to get caught out by dodgy retailers, non-secure websites and postage costs of more than $100.

An 8GB iPod Touch costs upwards of $328 at electronic stores here, but buying online at the American Apple store will cost you US$199 ($266) - with free shipping - saving you more than $62.

A pair of men's adidas original Superstar 2 shoes costs up to US$37.38 ($49.72) from amazon.com although shipping is extra - and $20.27 more at Foot Locker, where it sells for $69.99.

American shopping site eBay.com sells the same shoes for as little as US$39.95.

Although you run the risk of buying fake labels online, shipping costs are often free and postage on eBay isn't usually more than $30.

Standard Ray-Ban Wayfarer sunglasses sell for between $264.90 and $305 at local branches of the Sunglass Hut, but cost between $101.32 and $145.35 from amazon.com.

Research from the Retail Consulting Group estimates the online shopping industry to bring in around $1 billion a year, particularly with shoppers buying stationery, books and appliances online.

A Consumer New Zealand report last year warned shoppers to be wary when buying online because the retailers weren't covered by the Consumer Guarantees Act.

The report urged Kiwis to do their research in local shops because they may be able to find a better deal than they could get online.

"Online shopping isn't always cheaper - it depends on what you buy and whether your purchase attracts GST or Customs duty [fees]," the report states. "Check the total costs carefully to make sure they include delivery, taxes, and any other costs - these should be disclosed before you start ordering."

Credit card fraud is another concern and New Zealand Marketing Association chief executive Sue McCarty said shoppers should never cut corners when it came to the safety of their money.

"There are plenty of very sophisticated ways scammers can get hold of your details so if you give them out, make sure it is only to credible sources."

She said shoppers using a credit card online should make sure the site is secure.

"Always look for a lock on a website to make sure it's secure. It's also a good idea to have a look to see if the site has a security statement."

Consumer also suggests checking the website address contains an "s" after "http", to indicate the site was secure.

Shoppers should always ensure the retailer lists a physical address and telephone number, and before placing an order, find out when and how they can cancel it or return something for a refund.

Thumbs up to internet shopping - with a little caution

Lydia van Dyk, 27, Ponsonby:

"I don't usually shop for Christmas presents online because I like going into stores and seeing the presents myself. I shop for myself online but that's about it, and you can get some really good deals. I am concerned about scammers and things and I don't go on to websites that don't feel safe [about]."

Pelite Maiava, 28, Grey Lynn:

"I like the physical aspect of shopping in stores, because it can be difficult sizing clothes online. It's much easier when it's in front of you. I get scared about giving my credit card details out online. It really puts me off. It's convenient to sit at home and avoid the shops at Christmas time but for security and peace of mind I prefer to do it myself."

Kyle Yozin, 25, West Auckland:

"I usually buy items online when you can't find them in stores here, so I don't know how the prices compare, but there are some really cheap deals. Safety is a big thing of mine. I've just been overseas working in a youth hostel and you hear so many stories about credit card scams and identity theft, so I don't use any dodgy websites."