Kiwi retailers are today hoping to cash in on "Black Friday", America's biggest shopping day of the year, by luring consumers with promises of big discounts on goods ahead of Christmas.
Black Friday - the day after Thanksgiving Day, which falls on the fourth Thursday of November - is America's busiest annual day of retail sales. Stores across the country slash the price of goods, and spending last year topped $61 billion.
Among the New Zealand retailers emulating the shopping day is Harvey Norman.
General manager of electrical Graeme Watt said savings of between 10 and 50 per cent on selected goods were possible. "Between 10 and 50 per cent would be a fair comment - there are some hero loss leaders where we will lose money selling them but that's to get the crowds in. It's going to be a great day for the consumers."
Noel Leeming executive general manager of merchandise Jason Bell said the retailer was trying to emulate the American buzz with its first Black Friday promotion and what he said was its "biggest-ever one-day sale".