From the simple to the high-tech, parents will have plenty of choices to keep the kids happy over the holidays.
A simple toy harking back to less high-tech times - which was developed with the aid of internet-based support - is among the pick of items that kids could be bugging parents for this Christmas.
The owner of iQtoys.co.nz, Shane Loomb, said his favourite for toy of the season was the Chalktrail, a device that attaches a large piece of chalk to the back of a bike, enabling the rider to draw patterns.
While it may cause cleaning headaches in many streets this summer, the toy made it to the shops because of the support of internet pledges.
"It was funded through Kickstarter," said Mr Loomb. "The inventor in Washington in the US made a prototype, and people saw it and really liked it."