Nike said it will sell some of its sneakers through e-commerce giant Amazon, part of a plan to make its swoosh-branded products available in more places online.
Shoppers can already find Nike goods on Amazon, but they are sold by third-party sellers.
Nike said the new partnership with Amazon will help it better control its brand's presentation on the site. Only a small selection of shoes, clothing and accessories will be available at first. But Nike may sell more products on the platform if the test is successful.
"We're in the early stages, but we really look forward to evaluating the results," said Nike CEO Mark Parker, in a conference call late Thursday.
Earlier this month, Nike said it would slash 1,400 jobs in a restructuring aimed at selling more shoes directly online. It already has deals with Amazon's rivals in China and Europe, and Nike is making its sneaker-selling apps available in more parts of the world. In addition to the Amazon deal, Nike also partnered with Instagram to make it easier for users to buy sneakers through the photo-sharing app.
