Auckland's latest inner-city supermarket, the New World Metro in the basement of an office tower owned by the billionaire Sultan of Brunei, opens on Tuesday.
Foodstuffs Auckland managing director Murray Jordan said 125 Queen St - the ex-BNZ Tower - was picked for being in a high pedestrian count area and to cater for at least 85,000 office workers and thousands of apartment dwellers.
Within 100 metres, pedestrian counts range from 1620 to 1622 people per hour, well above Auckland CBD's average of 964 people per hour.
Bayleys manages the tower on behalf of the Sultan of Brunei.
Angela Bull, Foodstuffs Auckland general manager of property development, said the new 1324sq m store could be a catalyst for leasing 1200sq m of empty retail space on the ground floor.