A mobile trader who deceived hundreds of people into buying goods that were never delivered has lost his appeal against his jail sentence.
Vikram Mehta, who was the sole shareholder and director of Flexi Buy Ltd, was the first person to be sentenced to imprisonment in a prosecution initiated by the Commerce Commission.
Mehta was jailed for two years in March for aiding the company to obtain money from customers by deception and accepting payment without intending to supply the goods that had been purchased.
Flexi Buy, a mobile trader, commonly known as a "truck stop", sold household and electronic goods door-to-door around the North Island between late 2012 and early 2014.
The company entered into over 300 consumer credit contracts, but only nine customers received what they had paid for.