Kathmandu has revealed new details of its strategy for addressing a shift towards internet retailing.
The outdoor clothing and equipment retailer has launched a new mobile website, which it says will be more convenient for customers browsing its online store on mobile devices such as smartphones and tablet computers.
"The mobile site makes navigating and searching for information far more convenient, with less tapping, clicking and scrolling when using mobile devices," Kathmandu said.
And the company, which operates more than 130 "bricks-and-mortar" stores on both sides of the Tasman and Britain, says it's in the process of developing additional online initiatives such as international shipping, mobile apps and services such as "click and collect", where customers can buy a product online, then pick it up from a store.
The retailer said last month that online sales had grown by 55 per cent in the year to July 31 and contributed 4 per cent of total revenue.