Just Group fires Smiggle boss John Cheston over alleged misconduct

Smiggle makes back-to-school stationery. Photo / Supplied

The managing director of back-to-school stationery store Smiggle has been fired, nine months before he was to start a new job as the chief executive of jewellery retailer Lovisa.

Just Group said in a terse statement on Monday that its board considered that John Cheston “has engaged in serious misconduct and a serious breach of his employment terms and, on that basis, his employment has been terminated today.”

The statement did not elaborate further.

Cheston did not immediately return a message sent to him on Linkedin.

Lovisa has also been approached for comment.

In June, the Sydney-based jewellery chain named Cheston as its next chief executive.

He had a 12-month notice period at Smiggle and was set to start at Lovisa on June 4, 2025.

There was no indication on Monday morning that the start date was changing.

Just Group is a wholly owned subsidiary of Solomon Lew’s Premier Investments, which also owns Peter Alexander, Just Jeans, Jay Jays and other apparel brands.

It is in the process of spinning off Peter Alexander and Smiggle into new ASX-listed entities.

Cheston also had an acrimonious departure from Country Road, the men’s and women’s clothing retailer he led for less than three months before leaving in 2010.

After his cessation of employment, Cheston sued the company in Federal Court, with Country Road eventually agreeing to pay him A$1.1 million ($1.48m at the time) in a settlement.

- AAP