Cotton buds made by the pharmaceutical company Johnson & Johnson will no longer have plastic handles to prevent toxic waste reaching waterways and seas.
Plastic cotton buds are the number one item of plastic, sewage-related debris found on beaches and rivers.
The switch to paper handles began on Monday, and the new products will be on shop shelves within the coming weeks. Johnson & Johnson said it will prevent tens of thousands of tonnes of plastic reaching the seas.
Niamh Finan, Group Marketing Manager, "We recognise that our products have an environmental footprint, and that's why we're working hard to continually improve and champion best practice in sustainability, in line with our company's founding principles."
A spokeswoman for the Ministry for the Environment commended Johnson & Johnson for the decision.