Fair play to Rebel Sport chief, Rod Duke, for transforming a margin dispute between retailer and manufacturer into an issue of national importance.
Traditionally, when retailers wish to offload slow-moving stock they pay for advertisements, often featuring someone yelling at us while the TV pans across the discounted items.
But if you can get the message out there for free...
Even so, watching former All Blacks, current government ministers et al throw their considerable weight behind the Rebel sales pitch, packaged as patriotism, was nauseating.
As some readers have commented, purchase of All Black-branded clothing is not compulsory - yet.
