But adidas continues to ignore the public outcry and pleas from retailers to cut the jersey prices.
The global sports company said some retailers' choice to drop their prices showed "healthy competition" in the market.
Country manager David Huggett said there were "dozens" of websites which Kiwis could use to buy jerseys from overseas.
"We're comfortable our price to local retail trade is a reasonable one," he said.
Fans still vented their anger despite stores lowering their prices.
Dean Griffin, 51, was so furious that he said he would never buy another adidas product - even if the company apologised and dropped prices.
"They must think that the people of New Zealand are stupid."
He had covered the adidas logo on his existing jerseys with a large white taped cross.
One Aucklander took his anger further by vandalising a K Rd poster.
A rash of groups calling for others to boycott buying adidas products grew hourly on Facebook yesterday, and internet message boards heated up.
Carolyn Farrell started the Facebook open group page "Boycott adidas" after being enraged that she could not buy a cheaper jersey online.
"I am extremely angry - how dare they do this to us? The cheek of it."
Mrs Farrell said she refused to buy a jersey until adidas changed their shipping policy or lowered the price in New Zealand. Last night the site had 321 members.
The 31 Rebel Sport stores would charge prices similar to those available overseas, said managing director Rod Duke. "Adidas for the time being are the sponsors of this jersey. They don't own it. We all do."
Customers who bought the jerseys at the original price would receive a certificate to make up the difference.
Champions of the World matched the Rebel price, despite director Gary Marshall saying each jersey would be sold at a loss.
