Home / / /

Beyond the tech babble: How Ikea, KFC, Adidas and others are using VR/AR

Kevin Jenkins
By
Contributor·NZ Herald·
14 mins to read

The most bored I've ever been – I'm talking a transcendental level of boredom – was when I was at primary school and my mother and older sisters would drag me to a shop called Millers in Dunedin. It was a retail warehouse of clothing fabrics and buttons and reels of cotton and absolutely nothing whatsoever of any interest to me. I would scream on the inside and plead to leave on the outside.

If only I could have transported

Save