As Swedish clothing retailer H&M gears up for its Auckland opening on Saturday, the business has faced fresh criticism over the factory conditions of its workers.
Washington-based Workers Rights Consortium said hundreds of thousands of workers making H&M clothes in Bangladesh were doing so in dangerous conditions, RNZ reported.
Workers Rights Consortium executive director Scott Nova said there were "severe safety hazards", including a lack of fire doors, fire exits, proper alarm systems and sprinkler systems, and that New Zealand consumers should be made aware of this.
H&M is the biggest buyer of clothing in Bangladesh, contracting more then 200 factories to make its clothes. Comment has been sought from H&M.
It was the first company to sign up to the Bangladesh Accord on Fire and Building Safety after the 2013 collapse of Rana Plaza - a building that housed several garment factories.