Companies ignore the leanings of ethically-minded millennials at their peril, says the manager of a socially-responsible shoe brand making inroads in New Zealand.
John Elliott, who handles the Australian and New Zealand side of "one-for-one" retailer TOMS, will be the guest speaker at the PwC Herald Talks at SkyCity Theatre on November 16.
For every item TOMS sells, an equivalent item or service is given to a person in need.
It started with shoes and the company has given more than 60 million pairs of footwear to children in some of the poorest parts of the world.
It has also started selling eyewear and with every pair of glasses sold, the company funds a full eye exam. Buying TOMS coffee gets someone fresh water, its bags provide nurse training and supplies for women in childbirth, and its backpacks go towards a bullying prevention programme.