KEY POINTS:
Book store Dymocks is launching an expansion drive across New Zealand.
The franchise is adding two new branches to the seven stores it already operates in the North Island, followed by a push into the South Island.
General manager Andrew Howard said new Dymocks stores would open in Mt Eden in Auckland and Smales Farm on the North Shore in August.
"Combine those two openings with the new stores we launched late last year in Hamilton and Tauranga and Dymocks in New Zealand will have nearly doubled in size in under a year."
Howard said the company was upbeat about the state of the retail market for books.
"While, in the current economy, people might not be buying big ticket items like furniture and plasma televisions, they are still willing to buy smaller items like books and DVDs as a treat for themselves."
- NZHERALD STAFF