Supermarket chain Countdown is ramping up the war on plastic with an initiative that's set to change the way shoppers approach supermarket aisles.
From today, Countdown will accept BYO containers for food sold over the counter at 21 stores across Auckland and Christchurch.
The BYO containers can be used for the deli, meat and seafood counters, which have until now relied heavily on single-use plastic wrapping.
Kiri Hannifin, Countdown's general manager of corporate affairs, safety and sustainability says reducing the amount of plastic and packaging remains a priority for the company.
"We know that BYO containers are an option many of our customers are looking for in their drive to reduce single-use plastic," Hannifin said.