The Commerce Commission has officially opened an investigation into clothing brand World about its "Made in New Zealand" claims.
This comes after a series of complaints launched last week into the brand, following a report on the company's use of swing tags saying "Fabriqué en Nouvelle Zélande" on clothing that had actually been manufactured abroad.
Read more: Commerce Commission receives five complaints following World "Made in NZ" report
After a preliminary assessment of these complaints, the Commission has now decided to open an official investigation into the matter.
The initial reporting on this story sparked a wider discussion across media about "Made in New Zealand" claims being made by other local brands.