Group digital sales were down to 18.1 per cent of total sales, plunging from 32.8 per cent.
But that may not be a bad thing - because the company said customers were eager to get back into physical stores after Covid lockdowns.
Despite that, HGH said the Glassons app was successful with more than a million downloads.
Gross margin on sales was 56.5 per cent compared with 57.9 per cent in the PCP.
But the Kiwi-US Dollar exchange rate and higher than normal freight costs put pressure on margins.
“Freight costs have been coming down in the new season but are still not at pre-Covid levels,” the company said in an NZX announcement today.
“Inventory levels have increased in order to alleviate disruption from freight delays but continued to be well managed to preserve liquidity.”
This time last year, the Omicron strain was running rampant and a short time earlier much of the country, including Auckland’s lucrative retail centres, were locked down during the Delta pandemic.
Glassons sales in Australia were $102.89 million for the six-month period, up 43.1 per cent on the PCP.
During the season a new store was opened in Macarthur Square, Sydney.