KEY POINTS:
Nelson businessman Alan Trent says he is committing more than $1 million to the development and launch of a shopping website, 735pm.com, aimed at New Zealand retailers and consumers.
One of the site's features is it gets redesigned every day at 7.35pm. While retailing websites including Telecom's Ferrit have struggled to win significant numbers of customers, Trent said 735pm.com would provide a unique shopping experience and offer significant opportunities for companies to market nationwide.