A research report has found Newmarket's retail vacancy rates fell marginally in the last year while the CBD's nearly doubled, even though the central area is Rugby World Cup shopping heartland.
A study from Chris Dibble and Jono Bayer at property specialists Jones Lang LaSalle showed that despite reports of Newmarket's decline as a shopping hub, the area's amount of empty retail space fell.
But the CBD's empty shop floor area rose from 2.4 per cent to 4.7 per cent.
Dibble said bars, restaurants, cafes, fast-food chains and souvenir stores stood to reap the biggest rewards from the cup but general apparel retailers could benefit too.
Dibble and Bayer said no areas they examined were awash with empty space, malls were still popular and Takapuna's vacancy rates remained unchanged at a healthy 4.1 per cent.