Having a fun approach to wine making has helped award-winning brand Invivo launch its latest product, Scarlett spritzers, to the international market, says co-founder Tim Lightbourne.
"Mucking around" in their winery up in Mangawhai, co-founders Tim Lightbourne and Rob Cameron began experimenting with adding natural fruit flavours and sparkling water to some of their white wine bases.
After developing a few bottles in their winery, Cameron and Lightbourne began selling them at the local markets.
According to Lightbourne, the interest and success of the products locally prompted the pair to seriously look into launching the product as part of their range.
"We weren't expecting how popular the spritzers would be, but we kept on getting great feedback from the local markets where we were selling them so we started seriously looking into commercialising them," Lightbourne said.