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Imagine if you could walk up to Donald Trump or even a historical figure like financier J.P. Morgan and ask them what was the secret to their success.
The Museum of American Finance, which is readying new, larger quarters on Wall St for next year, will allow you to do just that in a Great Entrepreneurs interactive exhibit.
In its current cramped space, the museum can hardly begin to tell the tales of bankers and tycoons, booms and busts that over the years formed the world's largest economy.
When it moves, the museum aims to tell its story with a mix of the educational and the entertaining, says executive director Lee Kjelleren.
"The challenge is to make a dynamic, engaging and interactive museum yet also not make it Disneyland," Kjelleren said.
In its new space at 48 Wall St, the museum hopes to fill a need that arose after September 11, 2001, when the New York Stock Exchange closed its doors to visitors for security reasons. The non-profit museum, a block away, wants to have live feeds on large video screens that will show the exchange floor action. Video from foreign stock exchanges may be added later, Kjelleren said.
The Great Entrepreneurs exhibit will feature large mirrors in which, as you approach, an image of an American captain of industry will "come to life". You can pose questions, such as how he or she got started, what the entrepreneur's background and education were, the obstacles in their path and what accounted for his or her success.
The entrepreneur will answer and describe the risks and rewards of the particular enterprises. "It's entertainment with a purpose," Kjelleren said.
The museum is moving from rooms a few blocks away at 28 Broadway. The new site was once the home of the Bank of New York, the city's first bank, founded in 1784 by Alexander Hamilton, the first US Treasury secretary.
With its grand marble staircase, 9m ceilings and Palladian windows, the new site will expand the museum's size tenfold to 9144 square metres.
Fund-raising for the museum has begun with a goal of US$10 million ($15.15 million). The target to open the new space is spring of next year.
- REUTERS
