An Old El Paso television advert featuring the actor Danny Trejo has been described as "menacing", "horrifying" and "very disturbing" in a complaint to the Advertising Standards Authority (ASA).
The ad in question features the actor, known for playing tough guy roles in films, at the head of the table, pulling a tablecloth off a table and saying, 'Amigos, it's time to ditch the dull dinners'.
The complainant said the ad promotes violence and should be removed from the air.
"It appears to me that had the man been home in a setting he may have been on drugs e.g. methamphetamine," the complainant said.
The complainant goes on to say that the ad may have been watched by children and teenagers who could've found it very disturbing.