AA and AA Inusrance were declared the Supreme winner on the night. Photo/TVNZ-NZ Marketing Awards.
AA and AA Inusrance were declared the Supreme winner on the night. Photo/TVNZ-NZ Marketing Awards.
The New Zealand Automobile Association and AA Insurance last night took out the Supreme Award at the annual TVNZ-NZ Marketing Awards.
The event, which celebrates the best thinking in the marketing industry, was held at Auckland's Cordis Hotel with Te Radar again serving as the MC.
A total of 12 of New Zealand's biggest brands were in contention for the Supreme Award this year after winning their respective categories.
The winners across the sectors were Fly Buys (business-to-business), AA and AA Insurance (consumer products), FMG (financial and banking), Health Promotion Agency (healthcare/beauty), NZME (media/publishing), Movember Foundation (not-for-profit organisation), Auckland Council (public sector), The Warehouse (retail), Samsung Electronics (technology), Air New Zealand (travel/leisure) and Genesis (utilities/communications).
Air New Zealand won in the Travel/Leisure category. Photo/TVNZ-NZ Marketing Awards.
"This year the judges had an extremely difficult task coming to a decision on the ultimate winner," said convenor of judges Michael Friedberg.
The judges, however, determined that the AA "Home Response" campaign was the smartest piece of marketing thinking of the year.
This continues a strong showing for the AA at this event, with the company's chief marketing officer Dougal Swift last year being announced the Marketer of the Year.
That coveted individual accolade this year went to Simon Jarvis, the head of strategic marketing at the New Zealand Racing Board.
There was also a new addition to the Marketing Hall of Fame, with My Food Bag chief executive Kevin Bowler being inducted into the prestigious club, which also counts My Food Bag co-founder Theresa Gattung as a member.
Kevin Bowler was inducted in the Marketing Hall of Fame. Photo/TVNZ-NZ Marketing Awards.
While the Hall of Fame Award looks back at achievements over a career, there was also a nod to the future, with Loyalty NZ's Rebecca Barnett winning the Rookie Marketer of the Year Award.
In addition, to these awards, the event also acknowledged a number of standout performers through the Excellence Awards.
These have evolved over the years in recognition of big changes occurring in the marketing industry.
Among the more recent additions are a pair of awards for longer-term thinking in the marketing industry, one for marketing done in-house at businesses and another for internal marketing campaigns.
In an industry often driven by a shorter-term campaign mentality, the awards for longer-term thinking have quickly become highly coveted among the entrants.
This year, the award for Long-Term Agency Partnership was given to Subaru for its 22-year relationship with Barnes, Catmur & Friends Dentsu, while the Long-Term Excellence Award was handed to utilities company Trustpower.
Subaru and Barnes, Catmur & Friends Dentsu were acknowledged for their long marketing partnership. Photo/TVNZ-NZ Marketing Awards.
Winners:
Supreme Award sponsored by TVNZ New Zealand Automobile Association and AA Insurance, AA Home Response
Individual Awards
Marketing Hall of Fame sponsored by TVNZ Kevin Bowler
