TV3 has pulled off a PR coup by enticing three top journalists away from TVNZ this week.
Following closely behind TVNZ political editor Guyon Espiner's decision to jump ship, award-winning Close Up producer Kate McCallum has defected to rival Campbell Live.
And Christchurch-based reporter Tom McRae also joined the exodus and will replace entertainment reporter David Farrier, who is taking a break from journalism.
TV3 news boss Mark Jennings described the trio of former TVNZ staffers as "true journalists" who he had been keeping an eye on for some time.
He said: "For us, journalism comes first. We are not so interested in American presentation techniques - we are more interested in breaking stories."