Several of the most popular Twitter accounts, including Barack Obama and Katy Perry, lost millions of followers starting Thursday as the company began culling suspicious accounts, the latest effort to clean up the social media platform.
Twitter said on Wednesday it would begin deleting locked accounts this week, which it predicted would result in a "significant drop" in the number of followers for several of its biggest accounts. Twitter said the purge would take a week.
Obama lost more than 2 million followers by Friday morning, a little more than two per cent of the 104 million followers he had at the start of the week. He is the third-most followed person on the platform, according to analytics company Twitter Counter. President Donald Trump's personal account shed more than 200,000 of its 53 million followers.
Singers Katy Perry and Justin Bieber each lost nearly 3 million followers. They are the two most popular Twitter accounts, with 110 million and 107 million followers respectively before the purge.
Television stars Oprah Winfrey, Ellen DeGeneres and Kim Kardashian West each most more than a million followers. Global football superstar Cristiano Ronaldo lost 900,000 followers since July 4, wiping out the bump of a half million followers he gained during the World Cup.