Advertising company Snakk Media has announced the opening of a new division, Represent Media, and signed ESPN as its first major customer.
Snakk Group chief executive Mark Ryan said the deal with ESPN was a good start for the company's Sydney-based division.
"Setting up a new division and securing a premium brand like ESPN is another exciting moment in Snakk's relatively short history," Ryan said.
"We are proud to work with ESPN. I'm confident the Represent Media team will grow the business to include agreements with other premium publisher brands."
Director of ESPN Australia and New Zealand Lance Peatey said he hoped the deal would allow stronger engagement between customers and advertisers.