It's said she came to television journalism dreaming of being the next Judy Bailey, but for Kate Lynch that dream is now a distant possibility.
She has been unceremoniously demoted from a senior reporting role on award-winning, primetime Close Up to TVNZ's off-peak, late-night news show Tonight.
"It's like being dumped from Cabinet to the electorate office as secretary," said one inside mole. "It's effectively the most junior role you can get. All new reporters cut their teeth on the late-night news shows. It's a start-in position."
Lynch, whose article about foreign goods in a Kiwi family household became the subject of ridicule after it was exposed as being identical to one an American affiliate network showed earlier this year, faced serious questions from her bosses.
A thorough investigation was conducted by the network's HR department.