“We’re always in tune with the latest digital trends and innovations at NZME, and we’re seeing across the globe a rise in retailers designing innovative and virtual shopping solutions for their customers.”
Luey said, “We’ll be testing a series of captivating and dynamic live events to help NZ Herald readers to find their next favourite purchase.
“The Selection Live Shopping is perfect for those who prefer the convenience of shopping online and miss the informative chat that an in-store salesperson provides.”
Luey said the channel will include live discussions about the features of products, audience polls and giveaways.
The Warehouse Group chief customer officer Jonathan Waecker said, “The NZ Herald’s new live shopping channel presents a unique opportunity for us to engage with Kiwis on a whole new level.
“We’re really looking forward to showing off our incredible range of quality products at incredible prices in an interactive way.”
The Warehouse is working with Omnicom Media Group, having committed to four episodes across the next two months.
Omnicom NZ chief executive Nigel Douglas said, “We are always striving for ‘firsties’ and ways to break new ground, so this new live shopping format is the perfect way to bring our vision to life.”
Mike Puru, known for his work on radio stations Flava and The Hits, said he looked forward to making the weekly online shopping events “highly anticipated, fun and engaging”.
“Having heard how popular and successful live shopping has been internationally, I’m excited to be hosting this unique new experience for NZ Herald’s audience.”
The first live shopping event will take place at 12.30pm on Tuesday, May 9 at nzherald.co.nz/liveshopping.
