Stretch marks, food cravings and post-birth flab.
Bonds has launched a new ad in Australia that highlights the impact of having children on the physique.
But it's not mums who vent about expanding waistlines, sexual invisibility and being kept awake throughout the night. Instead, the blokes let it all hang out.
Sitting around in a support group-style circle, the Aussie men display their dad bods while discussing the highs and lows of parenthood.
"When we brought Tommy home, I was up every couple of hours feeding. Pizza ... cured meats ... cake," one new dad confesses.