MediaWorks Investments has hired oOh! Media chairman Michael Anderson to lead the free-to-air broadcaster, replacing Mark Weldon who left the company in May citing the "personal cost" of the role being "too high".
Anderson will join the Auckland-based broadcaster on August 29 as chief executive and take a position on the board. He will oversee TV3 and a stable of radio stations including The Edge, MoreFM and RadioLive. Anderson joins the company as it grapples with a soft advertising market and inherits Weldon's restructure integrating the radio, TV and online businesses to become agnostic about the platform.
"MediaWorks is a company with strong brands and a strong history in New Zealand," Anderson said in a statement. "With the global disruption in media continuing, this an excellent time to join and lead MediaWorks through a difficult but exciting period."
The broadcaster, owned by US private equity firm Oaktree Capital, generated trading earnings before interest, tax, depreciation and amortisation of $33.5 million in the 15 months ended December 31, 2015, on revenue of $347.9 million.
Weldon departed the company in May following a string of high-profile staff departures and public relations disasters, including the breach of a central bank lock-up by TV3 Newshub reporters, while director Martin Dalgliesh followed him out the door in July after New Zealand-based Jack Matthews, a former chief of TelstraSaturn, and Oaktree Capital executive Jonas Mitzschke were appointed directors in April.