Politicians and Television New Zealand bosses have been pointing out since the Television New Zealand Amendment Act in 2011 that it is focused purely on making a profit.
Having shrugged off its limited social obligations and with the media sector in a revolution you would hope it will deliver a more meaningful profit sometime soon.
If we're losing out on content and programming risk-taking they need to make more bucks.
Yesterday TVNZ announced an after-tax profit of $14.4 million for the year ended June 30, noting proudly it was $400,000 ahead of targets.
Chief executive Kevin Kenrick, with an eye on market realities, leads a company applying the classic formula of cutting costs and aiming for more ad revenue.