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How Netflix plans total global domination, one Korean drama at a time

By Daisuke Wakabayashi & Jin Yu Young
New York Times·
15 mins to read

Popular content produced in Asia and around the world has taken on greater significance with most of Hollywood now on strike.

They met in a 20th-floor conference room in Seoul named for one successful project with Korean talent — Okja, a 2017 film of one girl’s devotion to a genetically modified super pig — to discuss what they hoped would become another hit.

Quickly, the gathering of Netflix’s South Korea team became an unhappy focus group, with a barrage of

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