KEY POINTS:
Readership of the Herald is up by 9000 people a day in the latest national survey. In the year to September 30, the Herald was read by an average of 573,000 people aged 10 and over, up 1.6 per cent on the same period a year earlier, according to Nielsen Media Research.
It is the fourth consecutive readership survey to record year-on-year growth for the paper.
The Herald remains New Zealand's best-read paper and is also the country's fastest-growing daily, with three times the growth of any other metropolitan paper.
Every second person living north of Taupo reads at least one edition of the Herald each week. That means the paper reaches more than one million people (1,009,000) weekly.
The Weekend Herald is the country's single-best-read paper, and the Monday, Wednesday and Thursday editions of the Herald fill the next three spots.
Canvas, our glossy weekend magazine, is read by nearly 400,000 people a week, and with Timeout on Thursday (349,000) and Viva on Wednesday (298,000) is among the top-10 magazines read in the northern region.
