The New Zealand Herald's Facebook page has been recognised as one of the most engaged of any media brand across New Zealand and Australia.
In the first quarter of 2017, nzherald.co.nz achieved the highest engagement of any Facebook page in the Australasian media industry.
The Social Bakers Media Industry Report looks at the media industry on Facebook, Instagram and Twitter, and identifies trends and changes in a number of key social performance metrics.
Despite having a community size roughly a quarter of those of its Australian counterparts, nzherald.co.nz outperformed in the number of engagements (likes, comments and shares) by more than a million over the second-placed ABC News, and over 50 per cent more than the third-placed Fairfax-owned Stuff website.
NZME social media producer Cameron Carpenter says: "We try to figure out the best way to package and socialise the amazing work created by our writers and editors - from the incredible work by our investigative team, to the time-sensitive news of the day.
"Alongside this we have a team of dedicated social reporters who are tapping into the trends as they happen, ensuring we're on top of the stories our audience care about.
"We understand that social is a great source of website traffic for NZ Herald. However, a lot of consumption is happening within the Facebook newsfeed too. We're also producing original content that's designed to live only on Facebook, including videos, live streams and graphics."
